Sime Darby Bhd’s was launched a another campaign for “Parade of Homes” and generated RM161mil in property sales. It was exceeding the expectation of the company. Attributing the surge in property sales to the benefits given to home buyers. Sime Darby Property Bhd believe that the impressive property sales haul was also a sign of a resilient property market in Malaysia.

Sime Darby Property’s first Parade of Homes campaign was launched in June 2008 and generated sales of RM246mil in nine days. The second campaign in November 2008 generated over RM146mil in sales.
Sime Darby’s freehold properties range from affordable homes to high-end residences in townships in Subang Jaya, Bukit Jelutong, USJ Heights, Bandar Bukit Raja, Ara Damansara, Denai Alam, Melawati, Nilai Impian, Planters’ Haven and Putra Heights.

The main factors contributing to the strong property sales were the Parade of Homes’ exclusive benefits, which included an interest rate of base lending rate minus 2.3%, special down payment scheme, and no interest charged during the construction period. Sime Darby Property’s offered an attractive package for home buyers during Parade of Homes campaign.

Read more »